Strategy with Vision

WELCOME TO STRATEGY WITH VISION

Strategy with Vision (SWV) is an independently owned Consultancy, and Market Research Company specialising in the eyewear and eye care business. Since its foundation in 2001, Mark Mackenzie has established an international team of consultants with solid senior line management experience in optical businesses and consumer goods marketing.

In addition to ongoing reports, which are available for client subscription, SWV designs and implements projects to fulfil market research programmes tailored to the needs of the optical industry.

SWV works with optical manufacturers, non-optical manufacturers who wish to enter this sector, retailers, distributors, institutes and public bodies, trade organizations and the press and media.

Understanding business challenges and applying appropriate consultancy and market research solutions