Strategy with Vision

Consulting

More than market research

To date our clients have sought our Consultancy services in the following areas:

• Strategy development - including possible growth of business
• Acquisition and disposal of businesses
• Operations - including analysis of supply chains
• Technology transfer - filtering new product proposals
• Identification and selection of new distributors

• Optical retail chain development
• Database development and verification

• Company analysis
• Market analysis
• Access to the SWV International Market Models - France, Germany, Italy, UK, Spain, USA, Japan

Recent projects carried out by SWV have been

• Preparation of documentation for the refinancing of a major manufacturer
• Developing concepts with a major retailer to grow the vision care market in a major Near Eastern market
• Preparing an expertise for a bank to be used in the purchase of a vision care company
• Working together with a manufacturer to develop concepts to grow an important part of the sun wear market.

Our client list includes

• Manufacturers
• Retailers
• Distributors
• Institutes and Public Bodies
• Trade Organisations
• Press and media.

Most clients come to Strategy with Vision (SWV) from a business or an organisation, related either directly or indirectly to the eyewear and eyecare sector. However, SWV has also worked with clients outside the sector who foresee possibilities for their products and services in the eyewear and eyecare markets.

The SWV team is headed by Mark Mackenzie, who is one of the two founders of the company. Mark was formerly International Business Development Director for the ophthalmic business of Carl Zeiss Vision. Before this, he was a Vice President of Sola Inc., responsible for the European region. His experience in the ophthalmic industry followed a career in consumer goods marketing, including L'Oréal and Tarkett.

The team of consultants who work for SWV also have strong track records of working in senior positions in the Vision Care Industry. Together, their experience covers all aspects of the vision care market, from frames and lenses to manufacturing, sales, marketing and retail. The geographic spread of the SWV team enables rapid understanding of the local situation of clients, including cultural and regulatory perspectives. Consultancy projects have been conducted worldwide, across all continents.

Our ability to enhance your activities is constantly growing and we would be pleased to discuss in complete confidence any project where our resources and perspectives could benefit you.

For information about our Market Research capabilities click here.