Strategy with Vision

INTERNATIONAL MARKET MODELS

The International Market Models (IMMS) from SWV provide in-depth quantitative information and analysis on the optical industry in each country.

The reports include updates on the population and demographics relevant to the optical industry in each country. The wholesale market for lens, frame and contact lens sales (in volume and value) is quantified with a forecast for  the development of these markets during the coming years. The retail sector is analysed and a full breakdown is provided of estimated turnover of the multinationals, retail chains and independent opticians in each country with their current number of retail outlets. (This can include a breakdown of the marketing and buying groups.) In recent years these reports have also included data on refractive surgery - again quantifying the market and forecasting market development.   With sections on qualifications, country specific ophthalmic organisations and training establishments and industry dedicated press, the IMMs provide an invaluable tool for marketeers and market analysts alike.

The IMM for 2010- 2011 for France, Germany, Italy, Spain and UK have now been published. Also ready are the IMMs 2011 of the Nordic countries Denmark, Finland, Norway and Sweden. We have finished a vision care market study of Turkey this summer.

To order your copy of an IMM, please contact SWV using the form below.