To date our clients have sought our Market Research Services in the following areas:

  • Frames
  • Lenses (Hi-Index, Freeform, Polarised and Photochromic)
  • Low Vision
  • Refractive Surgery
  • Sunglasses
  • Contact Lenses

Our output takes the form of

Our client list includes

  • Manufacturers
  • Retailers
  • Distributors
  • Institutes and Public Bodies
  • Trade Organisations
  • Press and media.

Most clients come to Strategy with Vision (SWV) from a business or an organisation related either directly or indirectly to the eyewear and eyecare sector. However, SWV has also worked successfully with clients outside the sector who foresee possibilities for their products and services in the eyewear and eyecare markets.

The geographic spread of the SWV team enables rapid understanding of the local situation of clients, including cultural and regulatory perspectives. Research programmes have been conducted worldwide, across all continents. Our ability to enhance your activities is constantly growing and we would be pleased to discuss in complete confidence any project where our resources and perspectives could benefit you.

For information about our Consultancy services please click here.


Latest news from SWV

International Market Models 2014 avaliable now

2014-06-13 13:13

The International Market Models 2014 for France, Germany, Italy and the UK are now available in our web shop.

A new International Market Model 2014 for The Netherlands in Excel is now also available.  To buy this report please contact


Read more …


Important dates for your diary

Silmo 2014

Date 2014-09-25 - 2014-09-27

OPTI 2015

Date 2015-01-09 - 2015-01-11

Mido 2015

Date 2015-02-28 - 2015-03-02


Date 2015-03-19 - 2015-03-22


SWV4U - The SWV team will be at SILMO from 26.09.-29.09.2014. If you want to arrange a meeting, please contact Ingeborg at