Strategy with Vision

Whether you’re new to the optical industry or have years of experience, the International Market Models (IMMs) from Strategy with Vision (SWV) provide a wealth of information about the Top 5 countries in Europe for Eyecare and Eyewear (France, Italy, Germany, Spain and the UK).

Celebrating 10 years of continuous data collection in these markets, the reports for the Top Five countries in Europe 2010-2011 have just been published. They provide in-depth quantitative information and analysis on the optical industry in each country.

As well as including updates on the population and demographics relevant to the optical industry, the wholesale market for lens, frame and contact lens sales (in volume and value) is quantified with a forecast for the development of these markets during the coming years.

The retail sector is analysed and a full breakdown is provided of estimated turnover of the multinationals, retail chains and independent opticians in each country with their current number of retail outlets, and in some countries, details for the marketing and buying groups.

Which lens index increased most in 2010?

Were frame sales up or down year on year?

What market share do independent opticians currently hold?

What’s the average selling price on an individualised progressive lens?

These are just some of the questions that can be answered by subscribing to the IMM – and with additional information about refractive surgery and developments on the internet, they are an invaluable tool for marketers and market analysts alike.

Order your copy of the IMM by contacting SWV on +49 6201 872 00 63 or by contacting SWV at Ingeborg@swv4u.com or visit the company website at swv4u.com