Strategy with Vision

The International Market Models (IMMs) from SWV for the Top 5 countries in Europe for Eyecare and Eyewear (France, Italy, Germany, Spain and the UK), are now available to buy and download on this website  

The reports cover the wholesale market for lens, frame and contact lens sales (in volume and value) and forecast the development of these markets during the coming years. The retail sector has been analysed and a full breakdown of estimated turnover of the multinationals, retail chains and independent opticians in each country with their current number of retail outlets, and in some countries, details for the marketing and buying groups, is given.

Which lens index increased most in 2010?

Were frame sales up or down year on year?

What market share do independent opticians currently hold?

What’s the average selling price on an individualised progressive lens?

These are just some of the questions that can be answered by buying the latest IMM reports – and with additional information about refractive surgery and developments on the internet, they are an invaluable tool for marketers and market analysts alike.

Essential updates on population and demographics relevant to the optical industry are also included. More details about the full contents of the reports can be found here 

SWV – celebrating 10 years of continuous data collection