Strategy with Vision

SWV Strategy With Vision, has been commissioned by the European Sunglass Association (ESA) to conduct an in depth study of the European Sunglass Market.

"We are delighted to be commissioned again by ESA for this study" commented Mark Mackenzie. "We conducted a worldwide study of the sunglass market for ESA in 2007, and markets have changed considerably since then. We are looking at the five main European countries - France, Germany, Italy, Spain and the UK. There have been significant challenges in each country during the credit crunch so it will be interesting to see which market has held up best during the financial crisis."

The Sunglass Study 2009/2010 will be the first part of what will be an ongoing study which is currently scheduled through to 2012.

Initial findings, will be presented by SWV consultants, at the ESA MIDO Event 2010. Companies are invited to attend the 16th International Sunglass Event on Saturday March 6^th at the Hotel Principe di Savoia in Milan. More information is available at www.esa-sunglasses.com and reservations may be made by contacting the ESA Office Tel: +49 (0) 761 707 73 37 or email office@esa-sunglasses.com